Social Media Lead Generation: 6 Proven Tactics No matter what you're selling, social media is a way to get potential customers. It doesn't matter if you make ice cream or work as a funeral director – social media can help you find people who might want your services.
You already know that social media is good for making people know about your brand and getting them interested. Now, let's look at how you can use Facebook, TikTok, Instagram, and LinkedIn to find people who might want to buy from you.
Social media can help you find people who are interested in your business. And it's important because you can also tell them about news and special deals.
Want to learn how to use social media to get and keep quality leads? Get ready for Social Media Leads 101. Let's start learning. What are social media leads? Social media leads are possible customers in the future.
Whenever you get info from a person on social media that helps you talk to them later, you've got a new lead.
It could be their name, or maybe you have their email or details about where they work. If you can get in touch with a possible customer on social media, good job – you've got a social media lead.
What is social media lead generation? Social media lead generation is when you do things on social media to get new leads.
It could be making cool stuff to get more followers. Or spending money on ads that target specific people. Anything that helps you collect info from possible future customers is social media lead generation. (We'll talk more about how to do this below.)
After lead generation comes:
Social media lead nurturing: This is when you build a connection with possible customers.
Social media lead conversion: This is when you finally sell and close the deal.
6 social media lead generation tactics to try: 1.Make your profile awesome:
Your social media profile should show people what you do and maybe make them want to follow you or visit your website.
Here are 10 tips for making the perfect social media profile, but the quick version is: do what you need to do to make a good first impression.
Make sure your profile has all the info about your business (use important words to make it show up in searches!) and a working link that takes people to an interesting pag
2.Create clickable content : In today's digital age, where there is so much content competing for attention, it is more important than ever to create content that is clickable. Clickable content is content that is likely to be clicked on, shared, and engaged with.
Clickable content can help you to attract more visitors to your website or blog. When people see your content and find it interesting, they are more likely to click on it and visit your site.
Clickable content can help you to increase brand awareness. When people see your content and share it with others, they are essentially spreading the word about your brand. This can help you to reach a wider audience and build a stronger brand reputation.
Clickable content can help you to generate leads and sales. When people click on your content and visit your site, they are more likely to become leads or customers. This is because they are already interested in what you have to offer.
3.Utilize Social Media Chatbots
Delivering exceptional customer service is a fundamental principle of any business. In today's digital landscape, this extends to providing outstanding social media customer service as well. This connection between customer service and lead generation is crucial. Customer service isn't solely about current customers; it's also about nurturing potential ones. Every individual who reaches out with an inquiry is a potential lead that's ready to be guided.
Naturally, regardless of how digitally savvy you and your team may be, offering roundtheclock, instant support is challenging. However, there's a solution to bridge that gap.
Enter conversational AI chatbots – your digital helpers. These chatbots can step in to provide assistance, ensuring no potential sales lead slips through the cracks. By setting up a messenger or direct message virtual assistant, you can address frequently asked questions without requiring constant human intervention. With this AIpowered assistant, future customers receive prompt and helpful customer service, and you gather valuable contacts for future social selling endeavors.
4.Social listening Social listening is the act of monitoring social media platforms for mentions or discussions of your brand, products, campaigns, or industry. (Hootsuite’s Streams feature makes this super easy and compiles all this intel from all of your social platforms in one place.) By keeping an eye on the conversation out there on the world wide web, you’ve got a chance to spot potential clients.
Imagine you run a sneaker company. Here's a clever trick: set up a search to listen to what people say about your competitor's brand on social media. For instance, if someone complains about the long shoelaces on their New Balances on Twitter, you can step in and suggest your sneakers as a solution. That unhappy tweeter just became a potential customer for you. Congratulations! 5. Dive into Analytics Your social media analytics provide honest insights about what's happening in the world of social media.
Which posts are getting comments? What are people bookmarking? How many new followers are joining? Who's clicking on your website link and maybe even signing up for your special 2023 Report on the Caramel Corn Industry?
Understanding what's effective (and what's not) is essential for getting new potential customers from social media. Analyze your social media numbers to make smarter content decisions and attract more followers – each one could be a future sales opportunity.
6.personalise your pitch
Personalization is a strong tool. About seventyone percent of consumers actually expect things to be personalized when they interact – that's why global earnings from software that customizes customer service experiences are about to reach $9 billion.
Lots of social media platforms have features for personalizing targeted ads. They've got all their users' names handy, so the ad making robots can easily fit those right in.
And when someone like Jerome sees an ad that says, “Hey Jerome! Ready to try our new direct to consumer margarine?” he's bound to feel pretty special. (And really, isn't making people feel special what social selling is all about?)
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