9 Simple Tips to Boost Your Business Through Personal Branding in 2023 Personal branding is about how you show yourself to others. If you want people to see you as an expert or leader in your field, creating a strong personal brand is important. This article gives you 10 practical tips to make your own personal brand, and it also shows examples of personal branding to inspire you. What is personal branding ? Personal branding means making yourself into a brand instead of just a business. People often use it to boost their careers by showing they're experts in a certain field. If you create a strong personal brand, you can get more followers online, improve your job opportunities, and open up more chances in your career. But remember, building a personal brand takes time and planning. It might be a few months before you see results, and you might have to make changes even after getting feedback. This kind of branding is also called "selfbranding," which is another way to say personal branding.
Why is personal branding important?
Having a personal brand is important because it makes you more believable. Nowadays, it's really tough to find a job or make money. Lots of people are competing for the same jobs, so you need to stand out.
If you work on your personal brand, it's easier for employers to find you, especially if you've been doing it for a while. If you want a better job at a new company, you can show off things like how many people follow you online, how many visit your website, or other important numbers that make you better than other jobseekers.
Think of it like an online collection about yourself. Making your personal brand helps more people understand who you are and what cool things you can do.
How to Create Your Own Personal Brand: 9 Helpful Tips 1. Be authentic
When it comes to selfbranding, being authentic is essential. But what does that mean? It means be yourself. Everyone has their own quirks. Maybe you randomly burst into song in the middle of a conversation. Or maybe you have a unique way of dressing. There’s something about you that makes you an original. And if you’re serious about branding yourself, now’s the time to come to terms with your true self.
Gary Vaynerchuk. A great example of personal branding is Gary Vaynerchuk. He's a famous business expert who's known for being himself. People say he's just as real in person as he is online.
What stands out about him is that he doesn't hold back. He might say no to speaking somewhere if they ask him to stop using strong words, because he prefers being himself. And that's what we like about him.
He talks to you like you talk to your friends. He doesn't wear fancy suits to show he's more successful. He's just a regular guy. Overall, his honest way of doing things makes his personal brand very successful.
2. Provide Value
Imagine you're selling makeup items. You have two choices: you can just put out ads, or you can make a personal brand where you share makeup tutorial videos, write about common makeup questions, and give ideas for makeup looks for different times or occasions.
Sure, customers might buy from a brand that only does ads, but they're more likely to buy from an influencer who offers something valuable. Why? Because that influencer helped and taught them something new even before they were thinking of buying. That brand is the one they remember most.
Ashley graham She has used her social media platforms to share photos and videos of herself wearing the line. This has helped to normalize different body types and to show that everyone can look and feel confident in PrettyLittleThing clothing.
She has partnered with PrettyLittleThing to create a number of special collections. These collections feature designs that are specifically tailored to the needs of plussize women.
She has spoken out about the importance of body positivity and selflove. She has used her platform to challenge traditional beauty standards and to encourage people to embrace their bodies.
3. Be consistent Being consistent is what makes successful personal brands stand out. It's not only about posting on social media every day but also about keeping a consistent look and message. Do your social media posts all look different, or do they have a similar style? Some say having different content is important, but being consistent can actually help you get more followers.
Imagine a famous chef from Italy. If they suddenly started making only Japanese food, their loyal fans might feel disappointed. They liked the chef because of their Italian dishes. This works the same way in personal branding. Your audience likes how you share your content in a unique way. Suddenly changing a lot can make them feel distant, and they might go somewhere else for what they liked.
Tony Robbins is an American selfhelp author, speaker, and philanthropist. He is best known for his motivational seminars and selfhelp books. Robbins has over 6 million followers on Instagram and regularly posts about his business and personal development content.
Robbins's social media posts help him to build his personal brand in a number of ways. First, his posts help to create a sense of authenticity and transparency. Robbins shares his personal stories and experiences, which helps his followers to connect with him on a deeper level. Second, Robbins's posts are often inspirational and motivational. They offer his followers advice and guidance on how to achieve their goals. Third, Robbins's posts are often educational. They provide his followers with information on a variety of topics, such as personal development, business, and finance.
Overall, Robbins's social media posts help him to build his personal brand by creating a sense of authenticity, inspiration, and education. This helps him to connect with his followers on a deeper level and to build trust and credibility with them.
4. Amplify Yourself Earlier in this article, we talked about being authentic. Amplifying yourself is the second step. In a crowded world, it can be hard to stand out. Amplifying yourself is where you take the essence of who you are and run wild with it.
For example, say you’re a risk taker. If you want to build a personal brand around your love for taking risks, you might create content featuring you engaging in various daredevil activities. This is kind of like how Nik Wallenda tightroped across Niagara Falls or Felix Baumgartner did a supersonic fall from the edge of space. You might not do something as extreme, but you would engage in more extreme activities than the average person would.
Simeon Panda has created a personal brand around his physical appearance. After all, it’s hard to be taken seriously as a fitness expert if you aren’t fit. He’s been featured on the cover of magazines for his impressive physique. It’s not just that he’s in great shape—his muscles are significantly larger compared to the average person.
Panda amplified his physical appearance to stand out in the fitness niche. On his online store, he sells online training content and fitness equipment. If he hadn’t amplified his physical appearance, his online training videos wouldn’t be as compelling. However, those who aspire to have bigger muscles and stronger bodies may choose to buy products he sells to help improve their physique.
5. Network, network, network
Creating a strong personal brand can be tough if you don't show yourself. Start a blog, go to events, meet new people at conferences, have coffee with someone you don't know, and post on social media every day. The more you connect with others, the bigger your network gets.
Even if you're tempted to stick to just one group of people, it's smarter to explore different areas. You never know when you'll meet someone who has a different viewpoint or knows things you might want to learn later on.
You might find it strange to include a cute pug on this list, but when you have 3.6 million followers on Instagram and 2.5 million on Twitter, you're a pro at personal branding. Doug the Pug is like the "King of Pop Culture," as he calls himself.
Doug the Pug is one of the most connected dogs globally. He goes to dog events, interviews, concerts, and more. When he's not in pictures with pizza, he's often seen with other famous people.
Why does this work? Because those famous people share the photo on their own social media and tag him, which gets him more followers. When his followers grow, he can sell more things from his Doug the Pug Store. So, if you're with other famous people, take a quick picture and post it online. It could help make your personal brand stronger.
6. Become a creator
A few folks make their personal brand by causing arguments, but this can go wrong and lead to lots of bad attention. A better way to build a strong personal brand is by being a creator. Whether you make your own online shop, come up with a special product, or make original content, creating things is really powerful.
The people who have the most impact are the ones who make and do things. Just sitting behind your computer and watching shows on the weekend won't help your personal brand. Taking action and always making cool stuff will show you're a creator and boost your reputation.
Carli bybel Carli Bybel's personal branding journey began on YouTube, where she makes pretty makeup looks regularly. To make the most of her influence, she made her own makeup kit that she often shows on her channel. Even though she doesn't have her own store, she sells her product on a popular website called BH Cosmetics.
Her product is so liked that customers can't buy more than four at once, which shows how a strong personal brand can boost sales. Along with making YouTube videos and her own makeup, Bybel also started a blog where she talks about fashion, beauty, and hair. This helped her reach more people and get more attention on her personal brand.
7. Tap into your expertise
It can be tricky to create a personal brand when you're not really good at something specific. Every influencer has their own special area they're good at. If you run an online store selling tools, it's smart to become an expert in things like woodworking or furniture design.
For example, if you sell car parts, it's a good idea to know a lot about cars to give useful info. Another way is to build your brand around what you're already good at. Let's say you worked in a hair salon for five years. You could create a personal brand where you share what you know about hair problems and sell hair products.
James Charles Created highquality content that showcased his skills as a makeup artist.
Was consistent with his content creation.
Was active on social media and engaged with his followers.
Partnered with brands that were a good fit for his personal brand.
Used his platform to advocate for important causes.
These are just a few of the ways that James Charles tapped into his expertise in makeup artistry to gain personal branding. By consistently creating highquality content, engaging with his followers, and partnering with brands, he was able to build a strong personal brand that has helped him to achieve success in the makeup industry.
8. Start blogging
Writing blogs to create your personal brand is a method used by lots of popular influencers. Why does it work? Imagine you're not wellknown and don't have a strong voice right now. But if you keep making content about your area for one or two years, you'll slowly get people interested in what you have to say.
There are two ways to do this: You can start your own blog. This needs a lot of work at the beginning, but it's the most rewarding in the end. Or, you can write articles for big blogs in your area. This helps you get an audience faster, even though you don't own those online spaces
Ethan Nestor, who goes by CrankGameplays online, is a Canadian gamer YouTuber and Twitch streamer. He has more than 17 million people following him on YouTube and over 5 million on Twitch.
This gave him a way to share what he knows. Nestor's blog let him share his knowledge about gaming and technology with more people. This made him known as an expert and made people trust him.
It also helped him talk to his fans. Nestor's blog let him talk to his fans like friends. He answered their questions, talked back to their comments, and made friends with them. This made a strong group of people who like his brand.
He could also tell people about his other channels. Nestor told people about his YouTube and Twitch on his blog. This helped more people see his other videos and grow his fanbase.
9. Interact with your fans
Personal brands can’t be built without human interaction. Of course, many influencers eventually reach a point where they interact a little less with their fans. But if you’re just starting your selfbranding journey, you’ll likely want to respond to messages from your followers. It’s simply good business.
Allocate some time each day to interact with your followers on social media. Did someone tag you in a post? Respond to it. Was one of your articles shared on social media? Thank them. Does a customer have a question about your product? Answer them. People appreciate prompt responses.
Eric Bandholz, founder of Beard Brand, actively engages with his followers on social media. While he doesn’t respond to DMs on Instagram, he does respond to public comments, despite having over 26,000 followers.
You’ll also occasionally find messages from him on his brand’s YouTube channel. It’s one of those personal brand examples that demonstrates the power of direct interaction and responsiveness in building a loyal following.
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